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Keedgo: start of active sales after successful product validation

mobile app allowing youth activity businesses (afterschools, camps, sport clubs, tutoring) and parents to organize kids’ activities in one place, saving time and reducing mistakes



Overview

Keedgo: start of active sales after successful product validation

 

KEEDGO is scalable mobile-centric solution allowing youth activity businesses (afterschools, camps, sport clubs, tutoring) and parents to organize kids’ activities in one place, saving time and reducing mistakes.


Product

  • Keedgo is an app for managing afterschool and youth activities. The app streamlines roster management, scheduling, attendance tracking, and sign in/sign. 
  • Keedgo improves all communications and interactions between afterschools and parents with its in-app messaging, announcements, photo sharing, and document sharing capabilities. With mobile push notifications all parents and staff get updated instantly.
  • Keedgo can be used on the go, saving time for activity organizers, instructors and parents, reducing mistakes and allowing instant connections when they are most needed.
  • Keedgo eliminates the inefficiencies of emails, phone calls, flyers, voicemails and texting.
  • All features included in all plans. Free for roster members and parents. Free live onboarding assistance Email & phone support.


25

 Market

  • US: 45M kids between 6-17 years. 57% participate in after-school activity: 35% - in sports, 29.2% - take lessons like music, dance or language and 28.8% attend clubs. $30B US market of afterscholls and camps.
  • 130k schools and kindergartens, 20k franchises on activities for kids, 540k various teams (afterschools, clubs, sports, tutoring, bands), 200k camps and other.
  • Addressable US market ~$523M (890k*$49*12months). SOM $157M (premium, non-sport activities ~30%).


Afterschools love Keedgo        


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Team

Norayr Minassian

Norayr Minassian

Founder, Technology, Product, Bus.Dev
  • Senior technical leader with 15+ years of management experience leading software development and technical professional services organizations. 
  • Extensive start up experience building and managing local and distributed software development teams. 
  • Proven performance in architecting and delivering successful software solutions (Cubic, ImpevaLabs, Savvion).
  • Executive roles in software engineering at several startups.
  • MS in Computer Science from Stanford University, BSCS from Cal State Univ., Fresno
Alexei Sorokin

Alexei Sorokin

Co-Founder, Sales & Marketing, Bus.Dev
  • 10Y+ years in operations, business development, and finance in diverse corporate environments (Morgan Stanley, Juniper Networks, startups). 
  • Experience running an afterschool business. 
  • Harvard Business School (MBA), Cambridge University (BA).


Janet Woodthorpe

Janet Woodthorpe

Sales
  • 20 + years in sales & marketing in the SF Bay area. 
  • MS in Information Technology, University College of London
Emilie Collin

Emilie Collin

Sales
  • 5+ years in social medial, product marketing and account mgmt.
  • Université Paris Sud (Paris XI).
Anastasia Matveeva

Anastasia Matveeva

Digital Marketing
  • 5Y+ in PR and marketing. 
  • Multiple certifications in digital marketing studies. 
  • Belgorod State University, Stanford Continuing Studies.
Shogher Oknayan

Shogher Oknayan

Lead Generation
  • 5Y+ in digital marketing. 
  • Experience managing fitness studios MBA Notre Dame University, BA Haigazian Univ.
  • MBA,Notre Dame University, BA Haigazian University.
Igor Ryabenkiy

Igor Ryabenkiy

Mentor
  • Managing Partner of Altair VC. 
  • Serial entrepreneur and angel investor with 20Y+ of experience.


Bob Cerf

Bob Cerf

Advisor
  • Founder of Starfire Education. 
  • Founder of several STEM (science, technology, engineering and mathematics) education companies.
  • Executive roles in retail, investment management and consulting.
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