Startup Details


Startup logo

Babator

Babator provides an artificial intelligence solution for video personalization that multiplies the viewer’s number of video views by personalizing the site's video assets.


Funded

  • 60% Complete

Overview

Welcome to the era of video personalization

Babator is an AI based solution for publishers, providing a proven 88% (!!) views increase. This is done by adding personalized content to any video player used by the publisher with almost 0 (!) integration costs

In the current online video marketplace,publishers are not aware that they are prevented from maximizing capitalization on their video views. The publishers' main challenge is providing video personalization, given that most of their viewers are anonymous (not logged in). Babator's AI solution addresses video publishers and advertisers' main challenges:

  • Low conversion of traffic to video views (avg.is less ~10%)
  • Only ~1 video view per viewer
  • High bounce rates, 65% - 85% of viewers are leaving during the first video.

Babator's technology is based on a bot which uses a unique algorithm that imitates a human publisher, working separately for each individual user at the destination site, personalizing the site for that specific user. The technology multiplies the viewer’s number of video views for the existing site's traffic and video inventory, thus enabling publishers a new source of income with no additional investment and with no risk.The solution is language and content related, fully automated and is completely hands-free. It raises no privacy issues, runs on all platforms and players and is implemented with a single line of code.


Team

Hanan Avidan

Hanan Avidan

CEO

Highly experienced and regarded CIO & EVP in the international intelligence community; Responsible for major multi-million dollar budgets.

Raz Gerstl

Raz Gerstl

CTO

More than 17 years track record of building companies and teams, Former VP R&D of Eglue (acquired by Nice).

Zvika Pakula

Zvika Pakula

CRO

Former CEO of PeopleNet, CMO of eToro, VP portfolio management at Comverse, CMO of cellcom Israel.

To see more information, please
Join Now !
To see more information, please
Join Now !