Startup Details


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Mom.life (formerly Preggie)

Mobile internet for moms worldwide


Funded

  • 60% Complete

Overview

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Mom.life is WeChat for moms. It is a free mobile messenger, sharing and search hub for expectant and new moms. It delivers anxiety relief and its community is distinct in terms of privacy and intolerance towards aggression, disrespect or judgment. It unlocks life-long real world friendships and is a true reality media channel for moms.

Reggie has over 600K organic downloads (ca 250K MAU) and already dominates the online engagement of its users with ca. 1 hour/day/user. We built the #1 web parenting resource in Europe before. We have raised seed funding of $1 mln from leading international investors in December 2015 to grow Mom.life in the US, our core market.

Mom.life is operated by two teams in San Francisco and Prague with deep tech and business experience.

We are expert at engaging moms within and beyond pregnancy, based on our industry-leading 1 mln DAU/16 mln MAU-strong asset Babyblog (www.babyblog.ru). It is the largest social network, user generated content resource and online advertising channel for women in Russia/CIS and (by default) in Europe.

Team

Sergey Shenderov

Sergey Shenderov

CEO

Over 15 years experience in private equity, capital markets and corporate finance. Co-founder and former strategic development @ Babyblog. Previous experience - Managing Director at Magnetic Sand Resources, Managing Director and Head of Mining investment banking at Renaissance Capital. Prior to that - Citigroup Global Markets, Salomon Smith Barney, Credit Suisse First Boston.

Andrey Soloviev

Andrey Soloviev

Head of Product

Original founder and former CEO of Babyblog. Extensive experience in multimedia marketing and internet technologies since 1999, originally at Pasomar (multimedia business). Masters degree of Mathematics from the Russian Druzhby Narodov University.

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Updates

News to 08/06/2016

Downloads 650,143

MAU 240,913

DAU 121,503

Minutes in-app per user 54.3